Best Time to Post on Social Media by PlatformĮvery social media platform has its own peak time when posts get more engagement. So, let’s get into it, shall we? Here are the best times to post on social media whether you’re a B2B or a B2C business owner. This data, combined with what you already know about your customers, can give you the best place to start testing your social media posts to find what works for your audience. We looked at 6 different studies to find the best time to post on social media. Those are some good times to start, but let’s check out the research. These folks are on social media at a few key times: before work, lunchtime, and while relaxing at home at night. You may also want to check out this article for more B2B lead generation strategies.įor a B2C business, you’ll be targeting individual consumers. If you’re a B2B business whose market is mostly other businesses, posting during traditional work hours while the employees of those companies are on their business accounts would be best. We’ve already covered that the best time to post on social media depends entirely on your audience. How to Find the Best Time for YOUR Audience Then, you can test from there to find out when your audience is at its peak engagement time. This might not get you an exact time that’s perfect for your audience, but you’ll have a starting point. We’re going to take a look at some of the research out there on the subject. So, how do you find out when is the best time to post on social media? Sure, you can try posting at random times or do your own research to see what your competitors are up to, but do you really have the time for that? Not likely. It depends on what kind of business you have and who your audience is. The reality is, there’s no perfect time for every business to post to social media. What Is the Best Time to Post on Social Media? ![]() When you’re done, you’ll have a great starting point to find out what posting schedule works for you and your followers to get more likes, comments, and shares. In this article, you’ll learn the best time to post on social media based on research from Oberlo, Hootsuite, Later and more. Are you getting less engagement and fewer conversions than you’d like from your social media posts? It might be as simple as posting at the wrong time for your followers.
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